San Miguel

Client:

San Miguel

Type:

Creative Direction

,

Photography

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Photography designed to capture the social, energetic, and contemporary character of the brands

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

A photography series for San Miguel Especial and Magna, capturing the energy, spontaneity, and social spirit of the brands. Set against contemporary urban backdrops, the imagery celebrates shared moments, friendship, and the simple pleasure of enjoying a beer together.

Warm golden tones contrast with dynamic compositions to create a visual language that feels vibrant, authentic, and full of life—positioning San Miguel as a natural companion to memorable experiences and everyday adventures.

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Monogram

Galgos Catalunya

Kälm