Otua
Proud recyclers
Client:
Otua
Type:
Digital
,
Identity


A contemporary identity system designed to promote recycling and encourage sustainable habits across the community




Project Description
Otua is a visual identity designed to promote recycling and environmental awareness in Donostia. Built around a clean and contemporary graphic system, the project reinterprets the recycling symbol through a minimalist lens, using a vibrant green palette to communicate sustainability, renewal, and positive action. Through clear, accessible design, the identity encourages responsible habits and helps make recycling a natural part of everyday life for people of all ages.



