Tauro

Un nuevo ayer

Client:

Tauro

Type:

Creative Direction

,

Strategy

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

A visual exploration of artistic growth, built from the traces of previous work

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

Artwork and visual direction for Un Nuevo Ayer, the latest album by Tauro. The project explores the artist’s creative evolution by drawing from the visual legacy of previous releases, reflecting a body of work shaped by years of experimentation, growth, and unfinished ideas.

To represent this process, an AI model was trained using artwork from earlier albums, generating a series of new visual outcomes that bridge the past and present. The resulting identity captures the album’s central theme: building something new from what came before.

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